Two months left before the jubilee VENDETTA ALL STARS #50. Considering the fact that this tournament will feature a unique pool of world armwrestling stars, this time can play a very important role in the development of the sport worldwide. Indeed, 16 world legends in one event are not only exciting and beautiful duels, but also a unique opportunity to demonstrate armwrestling to the whole world in all its glory. About what PAL plans to do for the remaining 9 weeks before the main sporting holiday of the year, we talked with the PAL Director of International Communications Kirill Yakovlev. ()
Kirill, please tell us what goals you want to achieve and what surprises from PAL await armwrestling fans?
Our number one goal, which corresponds to all marketing laws, is the maximum dissemination of information about armwrestling and our event in particular. Simply put, about our sport should learn as many people as possible. The next step - those who are interested in our favorite sport, should come to Poland or purchase a subscription to the live broadcast of the Vendetta and the “Zloty Tur” World Cup and see the true face of professional arm wrestling with their own eyes.
The second global goal of PAL is to combine the efforts of athletes and amateurs of armwrestling in promoting our sport discipline. Today, the main resource of armwrestling is people and their enthusiasm. Sport is very lacking financial resources - sponsors, investors, donors, as well as funds from paid broadcasts of interesting events. For the influx of money in armwrestling, more regular events with more coverage and involvement of spectators are needed. Armwrestling needs more athletes with a worldwide reputation, not only within the community, but also beyond it. And this requires money. It turns out a vicious circle. In order to break this circle, it is necessary to exert threefold more effort and then the sport will become a truly mass sports discipline, which will be of interest to business and ordinary viewers.
Therefore, PAL, in the context of the anniversary Vendetta promotion, creates tools for more effective interaction of amateurs of armwrestling in promoting sport in general. If we invest money in advertising, give it to social networks and Google, then why do not we forward them to our like-minded people who are promoting the sport and will be happy to receive a reward for it. For example, our referral program for Armbets TV already brings award to those who registered in it and adds a personal link to their posts and videos. For earned points, everyone has the opportunity to purchase sporting goods and cool t-shirts in our www.armfight.eu online store. During the first month of the program, many were able to earn points equal to more than $ 150. For these points, many acquire Mazurenko's handles for training and access to the broadcast of Vendetta.
One of the important advantages of armwrestling is a rather low entry threshold in comparison with other sports disciplines. However, the standard professional armwrestling table is still not cheap.