The end of 2018 is associated with conflicting feelings. On the one hand, we managed to achieve almost 99% of the goals set at the beginning of the year, on the other hand, in November we experienced a terrible tragedy that took the life of Andrei Pushkar - the strongest armwrestler in the world, the one of the main locomotives of the world of armwrestling. Also, Oleg Zhokh, one of the strongest armwrestlers on the left hand, also the “golden fund” of PAL and the armwrestling community is incapacitated indefinitely.
But the way of our acting and departed heroes, like arm wrestling itself, teaches us to courageously pass the most difficult trials and achieve victory. Therefore, when we look back in 2018, we feel the strength and inspiration to make the next 2019 the year of the true heyday of our sport in all corners of the planet.
So, what did we achieve in 2018?
PAL activities can be divided into 4 main areas:
1.Organization and promotion of world-class sporting events.
2. Research and improvement of training and educational programs.
3. Expansion and development of arm wrestling community, creating career opportunities for all professional armwrestlers.
Organization and promotion of world-class sporting events.
In 2018, PAL held several tournaments (including armfight tournaments) on both international and local levels, the most significant of which were certainly the “Zloty Tur 2018” World Cup and the anniversary Vendetta All Stars # 50. The star staff of Vendetta All Stars # 50, supported by a powerful 9-month promotional campaign of these events, allowed a tectonic shift in the promotion of armwrestling.
What has been created.
Armbets TV Referral program. A referral program was launched that allows any armwrestling fan from anywhere in the world to join the promotion of live PAL broadcasts and earn points that can later be exchanged for cool sports goods in the armfight.eu online store. More than a thousand people from different countries are already participating in the program and the number of PAL partners is constantly growing.
Sale of entrance tickets to the event. For the first time in the history of armwrestling, the online sale of tickets for Vendetta All Stars # 50 was launched. Ticket prices ranged from 10EURO to 250 EURO. Two months before the event, all tickets were sold out. This showed that PAL’s efforts to increase the value of arm wrestling in the eyes of the general public are paying off. It also became an eloquent signal for organizers around the world.
Mazurenko Challenge. In an effort to combine a promotional campaign with a scientific approach and educational activities, Igor Mazurenko created a format for testing athletes before a big event for several basic physical indicators. As a result, the movement to test athletes for strength indicators began around the world.
And of course, the PAL promotions have attracted the unprecedented attention of the general public.
Here are some numbers:
Social networks (Facebook, Instagram, Twitter) - more than 50 million hits of materials, announcements, articles, videos.
In 2019, PAL launches the Unified Rating of Professional Armwrestling (URPA), which will allow event organizers around the world to acquire legitimate status in the eyes of sponsors and government agencies, and allow athletes to build a real professional career and compare their performance with athletes from different countries. Each certified athlete, whose name will be in the ranking, will be known immediately in more than 50 countries in which the ranking will be launched in 2019.
And of course, we have to hold the main event of professional armwrestling - the first season of “TOP 8” tournament - the tournament of the highest division of the Unified Rating of Professional Armwrestling. The eight strongest armwrestlers in the Unlimited weight category will compete in three events that will take place in different countries. In the future, TOP 8 tournaments will be held in all weight categories, which will open the way to world Olympus for middle and lightweight athletes.
Today, PAL has a 5 year development plan that will turn armwrestling into a global sports industry that will open up unlimited opportunities for athletes, promoters, coaches, organizers and investors.
2019 is the heyday of our favorite sport.
Happy New Year, Brotherhood!!!