There are less then three months left before the "Zloty Tur" Professional World Cup and, accordingly, before Vendetta All Stars # 50, but emotions are already raging in the social media: armwrestling fans are passionately discussing whose favorite will be a winner. ()
Vendetta All Stars #50 will bring together the most titled and strongest arm wrestlers of the decade and stormy discussions may look like a natural reaction of the public before a tournament of such a level. "Zloty Tur" Professional World Cup also expects not only a record number of participants, but also a record number of viewers: entrance tickets and access to Pay-per-View Live broadcast are being actively sold now.
About what is behind such an excitement around Vendetta All Stars #50 and the "Zloty Tur" Professional World Cup 2018, we talk with Igor Mazurenko, the President of the Professional Armwrestling League (PAL).
Igor, tell us about what is the determining factor of the popularity of Vendetta All Stars #50 three months before the event?
I will not reveal anything new if I say that one of the main factors is the pool of the champions taking part in one event at a time. Nevertheless, experience shows that this alone is not the key to the success. I'm sure many organizers and promoters will agree with me. There are many legendary athletes in the world and they perform at various competitions, but only a few get attention of the general public.
And what is it, if not secret?
After the promoter manages to get famous athletes for their event, marketing enters the game.
This, I think, is also not a secret. In order for the general public to pay attention to the sporting event, it should, at least, hear about it. Moreover, in the case of arm wrestling, people need to understand the rules of the game, the history of the sport, learn about the people who have achieved the greatest success in it.
PAL today invests a lot in online marketing, in the promotion of armwrestling around the world.
But the most important factor, the driving force of arm wrestling, is the activity of people involved in it - amateur athletes and professionals. They know a lot about their sport, they tell friends about it, bring them to the gyms, join clubs and teams. They can not be misled by any marketing tricks, they know exactly what a fair fight means, they are the main heroes at this sport festival.
This year, for the first time in the history of our sport, during preparation for the jubilee Vendetta All Stars # 50, we decided not only to promote this truly historic event in the media, but to take advantage of the moment and start creating real opportunities for those who want arm wrestling to become a world recognized mass sport discipline.