The first stage of the Top 8 is already ours. Athletes are already packing their bags and leaving, but for us nothing is complete. Our task is to keep the level of interest in the championship for at least another month. ()
The very idea of Top-8 is a continuation of the idea of Top-16, which appeared in 2013. An advertising agency should have helped us with professional promotion, but then it turned out that they did not have the necessary resources for this. But the idea of Top-8 did not leave our heads. Officially, we announced this start this fall, Denis Tsyplenkov, Andrey Pushkar, Levan Saginashvili, Dave Chaffey, Devon Larrattt, Michael Todd and four other participants who were supposed to hold qualifying matches were supposed to participate there.
But Top-8 got a very thorny path. But I am sure that if it were not for these troubles, we would not have received such a vivid result, a good composition and an exciting fights.
I’ll talk about total coverage. To promote this event, we slightly changed the strategy, and therefore information about the championship, especially in social networks, was much more than usual. We covered most of the information space in which everyone who is interested in arm wrestling dwells, and received good reviews about this work. We tried to keep the public in a little stress and create intrigue.